In Spring 2006, Producer Seamus Byrne of Zanita Films, Writer/Director Nick Kelly and Choreographer Rónán Regan won the RTÉ / Arts Council 'Dance on the Box' award. 'Why the Irish dance that way' premiered on John Kelly's RTÉ programme 'The View'. It was accepted by many prestigious film festivals, including Montreal, Sydney, Berlin, Clermont-Ferrand and the Dresden International Short Film Festival in 2007 . It was one of 9 shorts selected by New York's Museum of Modern Art (MoMA in 2007) for Shortfest: Outstanding Shorts from The International Festivals, and in March 2008 it won First Prize in the Chicago Irish Film Festival Jury Awards. 'Why the Irish dance that way' was later incorporated into an ad series on RTÉ (2011/12).